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Free Seminars/Webinars

Lee

Please check each individual seminar to see its location and registration information. Attend any 5 seminars with the Core Business Seminar (CBS) designation, and you will receive an Entrepreneurial Foundation Certificate.

Call 919-718-7544 to pre-register or for more information about Lee seminars.

  • Smart Content Marketing Lab 4 - Edit Your First Video - Add Text, Trim and Finish It

    Nov
    05

    Your raw footage is just the beginning. In this lab, you’ll learn how to turn it into a polished, shareable video. We’ll cover the basics of trimming clips, adding text or subtitles, and finalizing your video for platforms like Instagram, YouTube, or your website

    • Start • End Date: 11/05/2025 • 11/05/2025
    • Day: W
    • Time: 12:00 PM - 1:30 PM
    • Cost: Free
    • Instructor: Katie Stokes
    • Location Code: CWI (Center for Workforce Innovation (Sanford))
    • Building Location:

    Register Now

  • Smart Content Marketing Lab 5 - Make a Scroll-Stopping Social Video - Create a Short, Engaging Clip

    Nov
    12

    Short-form video dominates social media. This lab focuses on strategy and creativity: you’ll craft a 15"30 second video that grabs attention fast. Learn what makes content go viral, how to structure a quick story, and how to align the video with your brand voice.

    • Start • End Date: 11/12/2025 • 11/12/2025
    • Day: W
    • Time: 12:00 PM - 1:30 PM
    • Cost: Free
    • Instructor: Katie Stokes
    • Location Code: CWI (Center for Workforce Innovation (Sanford))
    • Building Location:

    Register Now

  • Smart Content Marketing Lab 6: Build a Landing Page - Capture Leads with a Simple Page

    Nov
    19

    If your content is working, you need somewhere to send people. In this lab, you’ll build a simple landing page designed to convert visitors into leads or customers. We’ll walk through page structure, copywriting tips, and how to connect your page to email lists or offers"no web design experience needed.

    • Start • End Date: 11/19/2025 • 11/19/2025
    • Day: W
    • Time: 12:00 PM - 1:30 PM
    • Cost: Free
    • Instructor: Katie Stokes
    • Location Code: CWI (Center for Workforce Innovation (Sanford))
    • Building Location:

    Register Now

  • 90-Day Marketing Growth Series - From Strategy to Execution: A Roadmap to Consistent Growth (6 Part)

    Jan
    15

    Get ready to transform your marketing with this results-driven 6-part class series designed for small business owners and entrepreneurs who want clarity, consistency, and growth. Each session takes you step-by-step through building a powerful marketing foundation--from crafting a unique message that sets you apart, to developing a referral engine, to executing a 90-day plan with confidence. Along the way, you’ll learn how to connect your message directly to sales, use tools and templates that make marketing manageable, and design systems that keep your business moving forward. By the end of the program, you won’t just have ideas--you’ll have a complete, actionable marketing plan customized to your business. With your USP sharpened, your content funnel mapped, your first marketing calendar in place, and accountability tools at your fingertips, you’ll leave ready to market smarter, not harder. This is your opportunity to ignite your message, stay on track, and build a marketing machine that delivers measurable results quarter after quarter. Class dates: January 15th (in-person) , January 22nd (online), January 29th (online), February 5th (online), February 12th (online), May 14th (in-person) PART 1 Kickoff: Ignite Your Message: Craft a USP That Sells (In-person) 1/15/2025 In today’s competitive marketplace, you either stand out or fade out. This interactive workshop will help you uncover and sharpen your Unique Selling Proposition (USP) so customers know exactly why they should choose you. Through guided exercises, you’ll learn how to turn confusion into clarity, transforming your message into one that drives real sales. We’ll explore the psychology of buying triggers, revealing what makes customers say “yes” and how to align your offer with their decision-making process. You’ll also define what makes your business unforgettable, ensuring you own your space in the market. By the end of the session, you’ll walk away with a clear, compelling USP that positions your business for growth--and the confidence to use it in every conversation, campaign, and sales opportunity.

    • Start • End Date: 01/15/2026 • 01/15/2026
    • Day: Th
    • Time: 11:00 AM - 1:00 PM
    • Cost: Free
    • Instructor: Martin Brossman
    • Location Code: DWCC (Dennis Wicker Civic Center)
    • Building Location:

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  • 90-Day Marketing Growth Series (Part 6) Test, Tract, Tweak: Your 90 Day Results Review

    May
    14

    Celebrate your wins, learn from your challenges, and refine your strategies in Test, Track, Tweak: The 90-Day Results Review. This capstone session provides a structured opportunity to evaluate what worked, what didn’t, and what’s next for your business. Through a guided growth debrief, you’ll analyze your progress, uncover insights, and translate lessons into actionable improvements. Think of it as your 90-day report card--a clear look at your results, proof of progress, and new possibilities for growth. By the end of the session, you’ll leave with a refreshed plan, ready to close the loop, refine your strategy, and relaunch with confidence and clarity.

    • Start • End Date: 05/14/2026 • 05/14/2026
    • Day: Th
    • Time: 11:00 AM - 1:00 PM
    • Cost: Free
    • Instructor: Martin Brossman
    • Location Code: DWCC (Dennis Wicker Civic Center)
    • Building Location:

    Register Now